May 6, 2013
After 18 months testing with nearly 300 companies, ForeSee, a provider of customer experience analytics, today introduced the Word-of-Mouth Index (WoMI).
The company says WoMI evolves single-question customer experience metrics by measuring both likelihood to recommend and likelihood to detract from a specific brand, allowing organizations to take action to foster more positive word-of-mouth and decrease negative word-of-mouth . . . Read the full article »