Discrepancies Found Between WoMI and Net Promoter Score1to1 Media

July 18, 2013 | by Anna Papachristos

According to “The Word of Mouth Index: Top 100 Brand Edition” report, ForeSee’s Word of Mouth Index (WoMI) benchmark study that explores the customer loyalty scores for the top 100 U.S. Brands, “detractor” behavior is typically overestimated. In many instances, those who qualify as detractors under one methodology—those who rate their likelihood to recommend between one and six—are actually neutral toward the brand itself. Many, in fact, are even advocates for the company, but simply do not rank themselves as fervent recommenders. Read the full article »

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