Harley-Davidson, Apple, Avon, Amazon Tops In WOM | The Word of Mouth IndexMarketing Daily

October 22, 2013 | by Tanya Irwin

What do Harley-Davidson, Apple, Avon, and Amazon have in common?

Those brands scored the highest “word of mouth” in their respective industries, according to new research from ForeSee.

The report, “The Word of Mouth Index: Top 100 Brand Edition,” is based on more than 21,000 consumer surveys.

The Word of Mouth Index was designed by ForeSee to help companies accurately measure customer satisfaction. Read the full article »

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