The Other Ultimate QuestionDirect Marketing News

May 31, 2013 | by Ginger Conlon

Asking customers, “Would you recommend us…,” was around long before it was made famous as “the ultimate question.” But it’s not the only question to ask to get an accurate read on detractors and on true customer dissatisfaction. Some customers just don’t make recommendations. This may be due to personal preference, product type, or actual dissatisfaction. And that’s where the potential impact lies: understanding who is indifferent and who is truly dissatisfied. Read the full article »

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