WoMI Revealed As Next-Generation Customer Experience MetricRetail Touch Points

November 18, 2013

Simple evaluations of customers’ shopping experiences can deliver the analytics retailers need to assess and improve the customer experience.

New research from ForeSee revealed a next–generation customer experience metric: the Word of Mouth Index (WoMI). By incorporating a second feedback question, WoMI measures both positive and negative word-of-mouth, generating more actionable and precise data and insights for retail leaders. Read the full article »

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