WoMI News

The Word of Mouth Index (WoMI) makes measuring word-of-mouth accurate, precise, and actionable. Here’s the latest WoMI news:

Retail Touch Points on the Word of Mouth Index (WoMI) WoMI Revealed As Next-Generation Customer Experience Metric - Retail TouchPoints | November 18, 2013 | ForeSee research has revealed a next–generation customer experience metric: the Word of Mouth Index (WoMI). By incorporating a second feedback question, WoMI measures both positive and negative word-of-mouth, generating more actionable and precise data and insights for retail leaders. Read More
Best Word-of-Mouth WoMI News Which Top US Brands Are Enjoying The Best Word-of-Mouth? - Marketing Charts | October 23, 2013 | Companies should move beyond single-question customer experience metrics that can overstate the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Read More
WoMI The Word of Mouth Index Media Mentions Harley-Davidson, Apple, Avon, Amazon Tops In WOM - Marketing Daily | October 22, 2013 | What do Harley-Davidson, Apple, Avon, and Amazon have in common? Those brands scored the highest "word of mouth" in their respective industries, according to new research from ForeSee. Read More
Looking Beyond Net Promoter Score Contemplating the Next Customer Experience Measurement - 1to1 Media | August 13, 2013 | While traditional single-question metrics is focus on measuring a customer's likelihood to recommend based on a zero to ten point rating scale, WoMI goes more in depth in examining a customer's likelihood to recommend or to discourage. Read More
Bezinga Word of Mouth Index Apple Could Have Overstated its Negative Customers by 225% - Bezinga | July 22, 2013 | By adding WoMI's "likelihood to discourage" question to future surveys, Apple could greatly improve its accuracy in measuring negative customer results. Read More

View all media mentions »

Share This: